Google & Search Engine Optimization (SEO)

Search Engine Optimization or SEO for short, is the practice of making your site as accessible as possible to both search engines and readers. Optimizing your site will make it visible not only to Google, but to every other search SEO makes your site and its individual pages visible and relevant to both search engines and search engine users.

 

Content - is what drives search engine rankings, it brings users to your site, and when injected appropriately with keyword phrases, content will feed search engine spiders. Content is key in search engine optimization.

 

Simple Site Design - Sites that are successful in the search engine results have this in common-they are all simply designed and are easy to navigate, with a minimum of bandwidth eating content that requires huge download time and results in lagging page rendering. Simple, clean designs are what search engine spiders and search engine users like, because it enables them to get to what they're looking for; which is - you guessed it - content.

 

Well-written Meta tags - Meta tags-keyword, description, and title- are important, but they won't make or break your site. Meta tags are merely part of the overall success strategy. They need to be written with compelling, keyword phrase-heavy content that will make the user click through from the search results page.

Back to Principles & Disciplines