Your websites Style and Theme need to convey a message to the end user. Whether it is a simple blog, or a detailed shopping cart, the most important aspect is the design and how it represents your brand.
The Style and Theme show your customers what kind of business you are. Are you a company that is willing to push the envelope by trying new and exciting things or are you happy to be filed away with the rest of your competition. Your website needs to show just how bold and innovative you can be, it is your online advertisement, and needs to be treated as such.
While having a new fresh look is crucial, one has to be careful not to over do it. The web is littered with sites that are simply just to much, upon release they looked impressive, but within a few years or in some cases even months they were outdated and looked guady and unattractive. For this reason it is imperative to think not only of making a splash with the latest design software, but to keep in mind your sites longevity and whether you can see it standing up to competition in the years to come.
Keeping it simple is the best advice one can use when choosing a sites Style and Theme, think of the functionality as well as the design. The last thing you want is for someone to become lost and irritated with your sites lack of navigational ease. Remember the end user is only one click away from leaving your site and scouring google for your competition.
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